S1 E4 - Johnny Morris of Bass Pro Shops/Cabelas

Episode 4 - Bass Pro founder - Johnny Morris

This week, Steve and Jodi spend time with a conservation icon – Bass Pro Shops Founder and CEO, Johnny Morris, and his son John Paul. We learn a little bit about Johnny’s upbringing in the outdoors thanks to his parents, the start of Bass Pro Shops, and the reason why supporting conservation is so important to him. We also talk about the opening of Wonders of Wildlife,  Johnny’s new aquarium and conservation history museum in Springfield, Missouri, and the shared vision for conservation and outdoor recreation after the acquisition of Cabela’s. Conservation is a consistent theme for Morris, and we talk about his role in a recent Blue Ribbon panel trying to find a solution for funding state wildlife conservation efforts. And finally, we touch on something really important… NASCAR. Both Johnny and John Paul love car racing and Bass Pro-sponsored driver, Martin Truex Jr., won the NASCAR Monster Energy championship last year.